How Awareness Becomes Action in the Built Environment - with Olaf Grawert, Jens Klarskov and Signe Wenneberg

How do grassroots ideas, campaigns, and civic initiatives transform from social media attention into actual political action? This opening session of our salon series at Copenhagen Architecture Biennial takes HouseEurope! as a case study and brings together perspectives from activism, lobbying, and policy-making to explore how awareness becomes action in the built environment.

Panelists

• Olaf Grawert – Architect, writer, and co-initiator of HouseEurope!, a European Citizens’ Initiative for the reuse of existing buildings.
• Jens Klarskov – Senior Advisor at Rud Pedersen with 35+ years of experience in business policy and political advocacy in Denmark and the EU.
• Signe Marie Wenneberg – Journalist, author, and award-winning sustainability advocate, reaching over 100,000 readers through Den lille grønne avis.

Moderator

• Enlai Hooi (AU) – Head of Innovation at SHL and Denmark’s national delegate for HouseEurope!, working on adaptive reuse, circular construction, and sustainable transformation in the built environment.

The discussion will be followed by an open dialogue with the audience. Expect a lively exchange with professionals from architecture, construction, culture, and research.

ㅤ